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Measuring the Impact of Innovation on Business Performance
Measuring the impact on business performance can be challenging due to the intangible and multifaceted nature of innovation. The lack of...
COPYWRITING TEAM
Jun 1, 20244 min read
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Adapting Corporate Innovation Models to Midsize Companies
While large companies often have significant resources and capabilities to innovate, midsize companies can also effectively drive...
COPYWRITING TEAM
Jun 1, 20243 min read
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Innovation as a Differentiation Driver in Saturated Markets
In markets where competition is fierce and differentiation is difficult to achieve, innovation emerges as a crucial driver to stand out...
COPYWRITING TEAM
Jun 1, 20243 min read
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Risk Assessment in Innovation Projects for Midsize Companies
In mid-sized companies, which often operate with limited resources, proper risk assessment and management is essential to ensure...
COPYWRITING TEAM
Jun 1, 20244 min read
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Identifying Innovation Opportunities in Traditional Markets
Innovation is often associated with cutting-edge sectors such as technology, biotechnology or finance, but the reality is that innovation...
COPYWRITING TEAM
Jun 1, 20244 min read
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The Role of Technology in Innovation for Midsize and Traditional Companies
Technology tools not only facilitate the creation of new products and services, but also optimize processes, improve efficiency and...
COPYWRITING TEAM
Jun 1, 20244 min read
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Strategies for Fostering Creativity and Innovation in Traditional Work Teams
In traditional work teams, where routines and established procedures dominate, fostering creativity and innovation is a major challenge....
COPYWRITING TEAM
Jun 1, 20243 min read
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The ADKAR Model for Change Management in Organizations
The ADKAR model is an approach to change management proposed by Jeffrey Hiatt in 1996 and focuses on change at the individual level...
COPYWRITING TEAM
Jun 1, 20243 min read
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Leading Change Management according to John P. Kotter
In an ever-changing world, the ability to adapt and thrive in the face of new realities becomes a critical skill for organizations. John...
COPYWRITING TEAM
Jun 1, 20243 min read
6 views


Driving Creativity in Your Company Through Open Innovation
Open innovation refers to the practice of collaborating with external parties such as customers, suppliers, universities and startups to...
COPYWRITING TEAM
May 31, 20243 min read
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Characteristics of Leaders Driving Innovation in Medium-Sized Companies
Innovation does not happen on its own; it requires strong, visionary leadership to drive and foster an environment conducive to...
COPYWRITING TEAM
May 31, 20243 min read
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Strategies to Deliver Successful Results from Innovation Management
Midsize and traditional companies face the challenge of adapting to an ever-changing marketplace while maintaining their roots in...
COPYWRITING TEAM
May 31, 20243 min read
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Implementing KPIs for Change and Innovation Management
Key performance indicators (KPIs) are a powerful tool for measuring progress and evaluating the success of change and innovation...
COPYWRITING TEAM
May 31, 20242 min read
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Implementing Objectives and Key Results (OKRs) for Efficient Management
The Objectives and Key Results (OKRs) methodology is a powerful tool for driving change management and innovation in companies of any...
COPYWRITING TEAM
May 31, 20242 min read
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The Situational Analysis Technique as a Tool for Positional Diagnosis
Situational analysis can help medium and traditional companies to identify their value gap between the current configuration and the...
COPYWRITING TEAM
May 31, 20243 min read
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Implementing Service Design in Midsize and Traditional Companies
Service design emerges as a powerful tool with a customer-centric approach that enables companies to understand their needs and...
COPYWRITING TEAM
May 31, 20243 min read
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Google Sprint: A Boost to Innovation Management
The Google Sprint Method is a methodology developed by Google Ventures (now called GV) that combines user-centered design principles,...
COPYWRITING TEAM
May 31, 20244 min read
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User Stories and Agile Methodologies for Customer Value Delivery
In a dynamic and competitive market, agility and innovation are pillars of business success. Midsize and traditional companies, with...
COPYWRITING TEAM
May 31, 20242 min read
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Process Engineering Techniques for Operational Improvement
Process Engineering Techniques (PET) offer a wide range of practical tools to drive innovation in medium and traditional companies,...
COPYWRITING TEAM
May 31, 20242 min read
5 views


Unveiling the Jobs to be Done (JTBD) Problem Space Map for Solution Convergence
The map of jobs in the problem space (Jobs to be Done - JTBD) emerges as a powerful visual tool for understanding customer needs and...
COPYWRITING TEAM
May 30, 20244 min read
15 views
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