INSURTECH, LIFE & HEALTH, WELLNESS (IL&HW)
Accident, life and health insurers face various concerns to offer adapted solutions that meet the purpose of their design, and are competitive and efficient. These concerns fall into 3 main areas:
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Service offering
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Customer Journey
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Internal operational processes
We implement a client-centric approach and facilitate the exploration of new market segments and adjacent niches, driving the growth of the insurable base.
We enhance personalization and fluidity in the customer journey, to provide memorable experiences that build loyalty and increase the potential for acquisition and repurchase, improving the value contribution of the relationship with insured customers.
We drive the improvement of internal processes to eliminate friction in the value chain and access to innovative solutions within the insurance ecosystem.
KEY CHALLENGES IN S&M
- Difficulty of mass customization in product sales according to specific customer needs.
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Insufficient segmentation
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Data fragmentation
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Portfolio retention challenges
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Alignment of your offer with sustainability criteria (ESG)
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Inconsistent interactions and improvement of user interfaces.
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Technological tangibilization of the value proposition at the points of contact to strengthen the relationship with the client.
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Few self-service tools
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Team training to handle objections and explain complex products.
IL&HW PROPOSAL
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Design of fluid customer journeys
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Identification and redesign of operational processes
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Search for technological solutions to digitize key processes
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Data-driven insurance models
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Development of strategies based on predictive analysis and advanced segmentation
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Product portfolio optimization
Key Benefits
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Personalized proposals based on the specific needs and objectives of each client group and business objectives
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Optimization of the sales funnel
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Consistent experience across the customer journey eliminating friction
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Customer loyalty through data-based strategies
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Process improvement through value stream mapping
How We Do It
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Diagnosis of value offer and processes
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Customer journey analysis and identification of service gaps
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Adaptation and redesign of existing products
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Development of new products and personalized services
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Change management and Team training in key processes
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Metrics, results monitoring and continuous improvement to guarantee sustainability